The Battery-Free Powered Toothbrush

Be. is a new kind of eco-friendly toothbrush
powered by you.

Launch Countdown

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The Sustainable Bathroom Essential

Be. has all the power and performance of an electric toothbrush, minus the plug-ins and waste.


Brushing with Be. means no cables, no batteries, and no problem. Transform your daily brushing routine into a simple 3-step process: put toothpaste on the bristles, give the dial two full twists, hit the power button and let Be. work its magic.

Travel Friendly

Whether you're a business traveler, backpacking outdoors or just bringing your toothbrush to work, Be. keeps up with your on-the-go lifestyle. The snap-on case creates an easy to carry cylinder and fits 1 extra brush refill for extended travel.

Smart Pressure Sensor

Be.'s smart sensor operates at the precise tartar-fighting pressure of 120g, training you to brush thoroughly but consciously. With 80,000 charcoal infused brushstrokes at the perfect pressure, you're off brushing for a diamond clean smile.

Crafted in the Heart of Portland

The ultimate hybrid toothbrush with breakthrough technology for an even deeper clean, proudly made in the USA.

Simplify Your Routine

Be. is the perfect companion designed to improve your day-to-day brushing experience. Unlike electric toothbrushes, Be. is more than just a vibrating head. Over 80,000 oscillating strokes make it everything you love about your electric toothbrush but wireless, so you're never tied down.

Minimize Your Waste

Be. is on a mission to make personal care and global care one in the same. Made from 90% post-consumer material, Be. is the eco-friendly alternative you can feel good about. Everything from the packaging, down to the one year supply of brush refills that come with every Be., are 100% biodegradable and recyclable.

Be. the First for the First of it's Kind

  • A sleek powerful design into classic colors.
  • In every Be. package you receive a 1 year supply of brush head refills and even the packaging itself is recyclable.
  • Reduce your waste by never using batteries again.
  • Be.'s infused activated charcoal bristles have purifying qualities other electric toothbrush heads don't.

No batteries means no hassle. Gone are the days of needing charging stations, cables, and plug adapters. Travel freely and use Be. anywhere, anytime.

Be. Clean Technology

Be.'s patented technology delivers 80,000 oscillating brush strokes per brushing. After 2 minutes, it shuts down and needs a simple twist to get back to brushing.

Smart Pressure Sensor

Be. operates under the ADA recommended pressure of 120g, halting agitation when the limit is exceeded and training users to brush with the correct pressure.

Binchotan Bristles

Binchotan is infused in all of Be.'s bristles and has innate benefits for your mouth, including Ph balancing, odor absorbing, purifying and anti-microbial properties.

Be. the first to go beyond electric

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